TRANS CONTEMPORARY – A NEW DESIGN CATEGORY

TRANS CONTEMPORARY IS BETWEEN CONTEMPORARY AND TRANSITIONAL & IT IS NOW AN EXPANDING STYLE

This style has come about because of Human overload. By 2030 two thirds of the population of the world will be living in cities; Increased urban density which causes loss of privacy; Loss of nature (nature is grounding) & Not enough alone time to centre ourselves

ANTIDOTE

We need to be brought back to balance with indoor/outdoor spaces and with privacy with a natural feeling & organic materials

SENSORIALLY

is what the two above come mind create

CULTURALLY

WE ALL ARE ON VIRTUAL OVERLOAD (3 KEY COMPONENTS)

1. Content one is we gets 34 GB of info and I hundred thousand words for each person every day that causes our life to be fragmented
2. We are getting new electronic devices which is just compounding the problem
3. Imagery overload Social platforms Website shopping Research

IN EFFECT

Our focus is disrupted creating clutter in the brain Blue light causes digital eye fatigue, eyestrain, headaches, dry eye etc. It also creates a lack of focus for us

DESIGN SOLUTION

Declutter Attention to reduction Reduced pallet Limited contrast No saturated Colour

To know more about this new design style, write us at DT@DTADesignGroup.com